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An investigation revealed that at least 21 of Reuben's papers were pure fiction, and that the pain drugs he touted in them may have slowed postoperative healing.  
 
Paul White, another editor at the journal, estimates that Reuben's studies led to the sale of billions of dollars worth of the potentially dangerous drugs known as COX2 inhibitors, Pfizer's Celebrex (celecoxib) and Merck's Vioxx (rofecoxib), for applications whose therapeutic benefits are now in question.  
 
Full story here: http://www.sciam.com/article.cfm?id=a-medical-madoff-anesthestesiologist-faked-data  
 
And people wonder why I question the pharmaceutical industry...