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Does anyone know the recipe for the "old" Safeway cake icing (before it was bought by Sobeys)? Maybe you or someone you know worked in the bakery and could advise?  
Thanks

The icing has not changed since sobeys bought safewsy.  
It did change about 5 years ago but not recent.

Oh man I miss the old icing!!! Bring it back lol

Lol, the icing has not changed..

It has changed. It's my favorite, but we usually only get Safeway cake for my birthday as the rest of the fam prefers others. So not sure when it changed but it was different on my last birthday 4 months ago. I loved the original! Been eating it since I was a kid.

I got the recipe years ago, once I found out what the ingredients were I threw out the recipe and quit buying cakes there. It's mostly shortening, with a little bit of sugar. That was why it wasn't as sweet, because it was all oil!! Yuck, now I mix up icing that is sweeter, at least it's not all oil!  
 

Really it has NOT changed..

It HASN'T changed, exactly the same!

it is different  
 

NOYB said "I got the recipe years ago, once I found out what the ingredients were I threw out the recipe and quit buying cakes there. It's mostly shortening, with a little bit of sugar. That was why it wasn't as sweet, because it was all oil!! Yuck, now I mix up icing that is sweeter, at least it's not all oil!     "

The reason most of my family doesn't like it is that they find it too sweet. I like it, oil or not!

To the people saying it hasn't changed, do you happen to work in the bakery? I am still agreeing with others something HAS changed lol. It's not a recent change either it's been a few years for sure since I first noticed the difference. First world problems...haha

To the people who think it's changed how do you know do you work at Safeway??? What do you think has changed about it??? And how do you get a recipe for it I'm sure they makes a big batch of it the icing at once... how are you to make that much at home? Plus I'm sure they aren't just going to give someone off the streets the recipe for it... Why do you have to argue with each other... If you don't like it anymore don't buy it....  
 
Edited by Two Little Monsters, 2016-03-29 11:55:33

Where in the heck do you get the idea people are fighting? It's cake icing...sheesh. How do I know it's changed? My taste buds told me

leebee said "    NOYB said "I got the recipe years ago, once I found out what the ingredients were I threw out the recipe and quit buying cakes there. It's mostly shortening, with a little bit of sugar. That was why it wasn't as sweet, because it was all oil!! Yuck, now I mix up icing that is sweeter, at least it's not all oil!     " The reason most of my family doesn't like it is that they find it too sweet. I like it, oil or not! "

I always found Safeway to be far too sweet, we always had Sobey's(then, IGA) cakes growing up for that reason.

Can promise you it hasn't changed. Family member has worked in the bakery for 10+ years.

Went off the topic posted. Wanted the recipe. Jesus people answer the questions. Don't need opinions just answers.

I got your point. Mine is the recipe hasn't changed and you will never get it. Safeway and other large companies do not give out recipes...its theirs... and it remains theirs

The question was wanting the "old" recipe... There is no old recipe, cause nothing changed in the recipe, lol..

Like Safeway' icing  
 
125 ml (1/2 cup) shortening  
 
500 ml (2 cups) icing sugar  
 
pinch salt  
 
2 ml (1/2 tsp) vanilla  
 
up to 60 ml (1/4 cup) whipping cream  
 
In a large bowl, beat shortening until fluffy. Using an electric mixer, add sugar gradually, beating well until mixture comes together. (This may take some time.) Add salt, vanilla and whipping cream to desired consistency, beating at low speed. Increase speed to high and whip until frosting is light and fluffy, 5-10 minutes. Makes enough icing for a 22x33 cm (9x13 in) cake.  
 
 
http://www.winnipegfreepress.com/arts-and-life/food/spread-the-word-icing-a-smooth-treat-164550696.html

Don't think I've had a Safeway cake but just reading through the comments your talking of a butter cream icing which usually uses a fat and whipped cream. Of it was me I would check out some recipes and see if there was something in a recipe that made me feel that it was close to what they made. Maybe it was one that had creamed cheese in it, those ones are always tasty.

the recipe was given to me by an employee about 20 years ago.. i dont know where it is at the moment... but it is shortening, icing sugar, water and vanilla & almond extracts....

Better start "grooming" a long term bakery employee for the secrets! Good luck though love that icing!

Safeways icing is buttercrem icing, theres no shortening it, its butter!

Who knew that a Safeway Icing/Frosting thread could receive so much attention? Lol. Sometimes people need a thread that's light and fluffy.  
 
Here's another thread from Cake Central about Safeway frosting.  
 
http://www.cakecentral.com/forum/t/725898/safeway-white-buttercream-unbelievable

My grandma used to work at the Woolworths bakery, MANY years ago. She was famous for her store-bought icing. Take a box of shortening out of the fridge. Add 1 teaspoon of cal ills and one of almond flavouring. In large beater bowl whip at high speed. Slowly add 1/4 cup cold water. Do not use milk or cream, they will sour and separate. Start adding sifted icing sugar slowly. Usually about 3 cups ish. The object is texture. Sift the icing sugar or you will have micro lumps no matter how long you mix the icing, use the whip attachment and be prepared to mix a long time. Add 1 package whip it. You will know you have it when it looks right. Good luck.