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How would you make the Keystone Centre profitable?
5/5/2008 at 10:31 AM
The finances of the Keystone Centre have again taken centre stage in Brandon. The facility is currently carrying a $4.5 million debt and loses five-six figure amounts annually.
Originally it was projected that it would start being profitable by 2009, but to an outside observer reading the financials it looks to be in much the same spot it was before the Canad deal. The debate has started as to whether it's even possible.
From what I can think of, here are the major bottom-line affecting sources of revenue and expenses. Feel free to chip in with any I've missed.
MAJOR EXPENSES:
- Utilities - If I were to guess, I'd say that these are fairly fixed unless there are green alternatives with reasonable implimentation costs?
- Staff - Takes a lot of people to run a facility this large
- Interest on existing debt?
REVENUE SOURCES
- Ice and hall rentals
- Concession %s at events
- Canad Inns? Not quite sure what the arrangement is here?
- Naming rights to Main Arena and Ag Centre of Excellence
- I'd admit to not being familiar with the Ag Centre. Someone that knows more can hopefully share?
POTENTIAL REVENUE SOURCES
- Leasing of the large section of land at the south end of the property, as discussed in the last week.
- Paid parking. This has been discussed and sounds like it may be being pursued?
- Not sure if you'd technically qualify it as revenue, but funding from various levels of government
- Further naming rights?
- Any other ideas?
Considering these, what expenses would you target to bring things closer to the black? What revenue sources would you pursue or try to make more profitable? Is there anyone that should take more responsibilty for the debt?