The link I'm going to post was written a few years back and some of the numbers presented were from reports in 2004, but this report has been edited and the last date for editing was in 2016. The editing now included the new played in the game, which have played an important difference to the retail fuel market.
https://www.nrcan.gc.ca/energy/crude-petroleum/5897
Government report but there may be those who would refere to it as fake news, but I sort of accept it as a good and detailed report on the fuel industry, in other words a worthwhile read.
When these new players showed up on a slightly larger scale they were critized as all selling gasoline as a lost leader, and even myself have posted that idea. Now if we look at the price structure from the first link I provided, going from rack price to consumer price, and not using a transportation cost of 22 cents a litre, but a cost of .02 cents per litre, the new players are selling fuel at nearly the price they should.
tlr, you have made two comments, one was the company sets the price, the second is local retailers set the margin, and this is done to make it profitable, maybe not only for the retailer, but also for the parent company, this was discussed between you and Larry Robbins, and also how close margins were and how if you didn't make money a person should get out of the business.
During any of the research I've done I've had to use gasbuddy, really not my favorite choice because they do seem to have a bias. Now a person shouldn't maybe make a claim unless they are willing to back it up.
So here goes. When Costco started selling gasoline in British Columbia at a big discount, gasbuddy was one of the first to claim it was a lost leader tactic, and was not going to be tolerated by the big companies, also when comparing gas prices here in Manitoba I noticed a list of many if not all areas, right from Alexander to Woodnorth. Now the strange part was the omission of Trehern, why the omission of Trehern.
During the reading of the above link there were things that we all saw happen, they happened in Souris, Brandon and most other areas, what I'm talking of is the closing of retail outlets, they were likely closed because traffic flow made them unprofitable.
Now back to Trehern, gasbuddy, profitability, and history. Had to mention history to maybe bring into a longer timeline than 25 years.
Ok on to the point. In 1974 we had to make a weekly trip into Winnipeg for a six week period. First trip we filled in Souris and followed hiway #2 into Winnipeg on our way to visit my day in hospital. The price we paid in Souris was 71.9 cents a gallon, and on our way we kept track of prices, the price in Trehern that summer was 68.9 cents a gallon, which was the same price as Winnipeg, except for on weekend where Winnipeg had a price war, that price war resulted in a 64 cent price, but all the rest of the time Trehern was same price as Winnipeg. Now for gasbuddy, although they don't have Trehern in there list of Manitoba towns, you can find it by gasbuddy Trehern, price this morning was 103.9, not really a surprise.
So with all the talk about company price, margins, transportation, and return to the owner/ operator of a gasoline outlet, we have an Esso station in a rural area selling fuel at Winnipeg prices, and they have been doing it for over 44 years.
There have been changes in retail gas, somewhat hard to explain how a station has Ben selling gasoline at winnipeg prices and even today was competative with the new players in the game.