The drive North on busy 18th street is about to get a little more animated with the latest digital sign installation underway on the East side of the 800 block in front of a strip mall owned by BJ Nelson Developments that houses Tutti Frutti Frozen Yogurt and two financial services businesses.
The 10x20 foot screen will include a south-facing digital ad rotation along with a more traditional static billboard facing North. It will be the second large digital billboard for Pattison Outdoor Advertising in the city, joining a similar setup just one block to the South that faces digital and static ads in the opposite direction. The company also has more than two dozen static signs throughout the city. Their digital network also includes signs in the province in Winnipeg, Steinbach and Portage.
On top of the obvious raison d’etre of displaying ads, the system has the ability to quickly show public service announcements such as urgent amber alerts. As per regulations, displaying video isn’t a permitted use.
Though outside of hockey circles few will confuse us for Little Vegas, 18th street has become quite lit up in recent years with a handful of private businesses also putting up their own digital signs, by my count this is the 6th South of the Daly Overpass of varying sizes. Other than their size the Pattison installations differ in being the only to sell third party ads.
A representative of Pattison tells me that the new sign is to be operational by the end of the month.
Photo: Rendering submitted