Prior to heading out of town on road trips, should ESSO be one's fuel brand of choice the simple phrase "let's fill up at the highway ESSO" may no longer quite do.
Since mid-September construction efforts have been underway to convert Brandon’s Husky service station and retail pumps at the intersection of 18th Street North and the Trans Canada Highway to an ESSO-branded station alongside a Husky convenience store.
The re-branding is part of a 2015 agreement between Imperial Oil and Husky Energy that was to lead to a Husky-managed national network of about 160 truck transport locations under the Esso banner.
According to a spokesperson for Husky the new travel centre is to open on Wednesday with fuel pumps soon to follow. When open customers will be able to use ESSO card programs, loyalty programs, gift cards, fuel discount cards and fleet cards at the location.
The card lock portion of the travel centre had been re-branded to ESSO in 2017.
The same Husky spokesperson advised that there are no current plans to re-open the restaurant that had been operating adjacent to the convenience store at the same location.
Construction work at site of Husky-operated ESSO on the South side of Highway 1
The conversion is particularly noteworthy when considering that a separate independently-operated ESSO station is located directly across the highway adjacent to Brown’s Bistro and a fast casual restaurant.
Some confusion has come about in recent days after coupons connected with the new store’s grand opening have shown up in the community with offers promoting the new store/station pair. Coupons specifically refer to the Husky/Esso combination and the Brandon Husky Travel Centre location address of 1990 18th Street North. According to a representative of the North-side station, after some initial confusion they are now in a position to also be able to accept the same coupons for both fuel and convenience store purchases.
The independently-operated North-side station also accepts ESSO card programs, loyalty programs, gift cards and fuel discount cards.
Planning is underway for the ESSO banner to make yet another appearance within the community as part of an upcoming Tim Hortons/ESSO development at the intersection of 1st Street and Richmond Avenue. A representative of that development indicated today to me that plans are for a Spring start to construction with opening targeted for later in 2020.