Can someone please explain to me what the heck is going on at Westoba? I don't understand the thinking of spending $2M on purchasing the name rights to the Keystone Centre. First they close a bunch of their rural branches due to, and I quote "From our perspective, we need to be able to reduce our costs and redirect funds towards improved technology and staff development in order to compete."
They close their main branch in Brandon after spending how much on a sky bridge so their corporate staff to save themselves from walking outside. Reason their for this... “We are becoming a more nimble credit union —adapting quickly to the changing needs of members and doing business the way they want,” says Westoba CEO Jim Rediger. “Across the financial industries sector, the way people bank is changing. There is increased pressure for more digital channels. We’re committed to meeting member needs by providing mo re convenient services and flexible options, while continuing to build strong long-term relationships through excellent service and quality financial advice.”
I just do not understand the rational for their spending. Seems like current management is making some critical errors. Do they forget that Credit Unions are owned by their membership? After all, as a member, you are also a shareholder...